Why Are C&B on YouTube? It Grows the Brand

CLAY: You know what? There’s a billion different ways, it feels like, that you can follow the show. Let me just run through a few of them. You can certainly go subscribe to the podcast; help us set another new record in July. Heard some cool data that the people who listen on the podcast, Buck, only about 10% of them overlap with radio. So, it’s a rising tide that lifts all boats. As many different ways as you can find us, we want to be there for you, and we’re doing something cool now.

We’re starting to post some of our videos up on YouTube. Now, some of you out there are gonna be like, “I don’t care anything about YouTube.” But let me tell you something. My kids — and I bet your kids and grandkids — are obsessed with YouTube. They don’t hardly watch television, but they see everything on YouTube. So, we want to be everywhere. You can type in my name, you can type in Buck Sexton’s name on YouTube, and you can watch video versions of the radio show. We want you to subscribe.

It’s a hundred percent free, but we want to be able to distribute our content wherever the audience is so that we can influence, hopefully, in a positive way the direction the country is going. So, we would love for you to subscribe to iTunes. Get your kids on grand my kids to subscribe, if you’re talking to ’em about the show and saying, “Hey, these guys are around your age. I think you would like them.” I think that’s probably true. At least my mom tells me, and Buck’s mom tells him, that we’re likeable people.

BUCK: Mine too. Mom thinks we’re great, Clay.

CLAY: I can’t imagine anybody disliking us, and you could find us on YouTube. You can find us on iTunes, and certainly you can always go to ClayAndBuck.com. I do think, Buck — I’m not kidding — I went downstairs during the last break. My 7-year-old, his favorite thing to do is get on YouTube, and that’s the first thing my boys do when they wake up in the morning.

BUCK: What Clay is talking about is so true, which is that there are these platforms that tend to correspond more with different age demographics, and as conservatives, we can’t… One mistake that I think we made in the past — as a movement, as an ideology, a belief system — is we just ceded a lot of the public square, like, “The left controls it so we’ll just do our own thing.” Thank heavens we have the unsinkable aircraft carrier of free speech that is this show and other talk radio shows like it.

Thanks, of course, always to Rush for building this aircraft carrier into what it is. But we shouldn’t just allow places like YouTube and TikTok and MySpace to be left wing. Now, TikTok is a little different because of the surveillance issues, and we just talked about those with Bryan Dean Wright. But we shouldn’t just say YouTube should be a place that is dominated by the left and just let it go. There’s Rumble. There’s other platforms that are free speech devoted. But I think we take an all-of-the-above approach.

We fight on every battlefield where we can get a foothold and try to make as much headway as we can, especially because I want 20 to 25- or 20- to 30-year-olds listening to this show. I mean, obviously we’ve got millions of people who are our contemporaries, Clay, and obviously Rush’s audience, as we’re so grateful, stayed with us in the numbers that they have, given us a chance, let us try to keep this legacy going and as much as we can, keep the fight going, really, in Rush’s name and in his honor.

But if we can reach college kids and we can do it on YouTube? Clay, as you were saying, your kids are not quite college age yet, but they’re gonna be high school age here soon. Let’s not let the left get away with the brainwashing of the youth without any alternative, right? Let’s not say assume, “Well, they’ll pay taxes. They’ll turn 35 and they’ll see reality.”

CLAY: Ultimately, the most important part of all of this is we have got to be wherever that audience is. We need to be in front of them on YouTube, and we need to be in front of them on iTunes, and we need to be in front of them on Spotify and Stitcher and everywhere else because you can’t cede the battleground anywhere. That’s why it’s important for us. We have got the biggest radio show in the country. We have got one of the biggest podcast audiences in the country, and we want you guys to get your kids involved, get your grandkids involved, share some clips, go subscribe.

It’s free. Just type in “Clay and Buck” on YouTube and you’ll be able to find us there, and you’ll be able to find us everywhere. And you can’t impress upon you enough, if you’re sitting around thinking, “Oh, nobody cares about YouTube,” we just talked about, like Buck said, TikTok, Twitter, Facebook, Instagram, we’re trying to be omnipresent, be everywhere. And one of the cool things about it is the audience isn’t cannibalizing.

Everybody is so many different places. We have tens of millions of you download the podcast in June. Most of you listening to me right now on the podcast, including my wife… (Hi, honey. Happy birthday tomorrow.) Most of you out there listening on the podcast are not daily listeners on the radio show. The audiences feed off of each other. A rising tide lifts all boats, but they don’t necessarily cannibalize, which is hugely important in terms of continuing to grow this audience and this influence.